Did you know the average American consumes more than six pounds of peanuts and peanut butter products each year? (Those Reese’s … they call to me). That means that Americans, on average, consume over 1.5 billion pounds of peanut butter and peanut products each year. THAT means that the amount of peanut butter eaten by Americans in one year could wrap the earth in a ribbon of 18oz peanut butter jars one and one-third times.
Why am I telling you all this? November is National Peanut Butter month. This nutty holiday could provide some great material for your November marketing strategy. Check out these Peanut Butter-inspired marketing ideas for November!
Create an infographic. Use an obscure holiday like National Peanut Butter month to create a fun infographic for your customers! For inspiration, check out this infographic shared by HuffPost.
The power behind infographics is astounding. People respond to stories — infographics allow you to present data and statistics as a clean, readable and fun venue for showcasing a visual story. There are several free tools out there that can help you create a great infographic. For sharing stories, Google Databoard and Visual.ly are two tools for creating visuals from other people’s data. For creating your own stories, Easel.ly and Infogr.am are two tools for creating visuals from your data.
Make it “stick.” Play off ideas like National Peanut Butter Month — For example, make your brand “stick” with your customers by giving out freebies like promotional magnets that have your company’s info on them. Magnets are always appreciated as they have many uses outside of networking. Just imagine — someone’s grocery list secured to their fridge with YOUR custom magnet. You could even consider printing out your business cards on magnets and handing those out!
Have your employees share their stories. For example, solicit the help of your coworkers by having them send you their favorite recipes using peanut butter. Then compile the list together, and give it to your customers with their November purchase!
P.S. Check out these other fun facts about Peanut Butter from nationalpeanutboard.org!
- The average child will eat 1,500 PB&J sandwiches before they graduate high school
- It takes about 540 peanuts to make a 12oz jar of peanut butter
- By law, any product labeled “peanut butter” in the U.S. must be at least 90% peanuts
- Peanuts contribute more than $4 billion to the U.S. economy each year
- Peanuts are the #1 snack in the U.S., accounting for two-thirds of the snack nut market