How to Send Killer eNewsletters – 10 Tips
Customer Retention, Email Marketing, Marketing, Monday Marketing Minutes, Online Marketing, Small Business Info
Email marketing is a fast, efficient way for small businesses to connect with their customers. Sending e-newsletters has become an increasingly crucial way to build customer loyalty through special offers and great, engaging content, and ultimately is another tactic to drive sales to your small business. I always advocate a 360-degree approach to your marketing initiatives, which means tackling each one from every corner that makes sense, such as print business flyers, social media posts, email newsletters, blogs and more. But how to send killer eNewsletters? That is the question. While email marketing can be a great marketing tactic, it can also hurt, or do nothing good your brand, if you are sending out eNewsletters that your customers really don’t care about; if you are sending them out too frequently…