Email marketing has the highest return on investment for small businesses. However, email marketing faces steep competition in the inbox. Here are the top tips to optimize your email program to ensure customers open, click, and take action!…
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Success in unexpected places I knew these two guys that started a car service in Buffalo, New York – they drove you and your car home after a long night of partying. The whole idea started after several rounds…
As a small business owner, you likely spend a lot of time thinking about how to get more customers and clients. A great way to get people interested in your company is sending out a newsletter to let them know…
Navigating the social media stratosphere can be a daunting proposition for anyone, let alone a small business owner. Online marketing can be inexpensive, as there are numerous free options. But there are so many options available — …
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Positive Shopping Experience at 123print Recognized via inclusion in Google Trusted Stores Program
123Print, which offers custom printing of business stationery and marketing materials as well as social communication products, was recently selected to join the Google Trusted Stores program. To help shoppers identify online merchants that offer a great shopping experience,…
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Creative Marketing Ideas for Your Small Business
Rejoice! Today is National Pie Day! You’re probably saying to yourself, “Who knew?!” However, these fun, offbeat holidays can be a creative way to promote your brand, pique customers’ curiosity, and increase business with special promotions. These interesting holidays…
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Monday Marketing Minute: Facebook, T-Mobile, Dow Jones and Other Interesting News
Welcome to the last Monday Marketing Minute of 2014. Where has the year gone? Are you ready to begin 2015? Let’s reminisce and catch up on some recent headlines of marketing and business stories from 2014, and move into…
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Marketing Minute Roundup
Hello fellow marketers around the globe! Last week it was reported that Bing added a new Bingbot mobile user agent so they can crawl mobile sites, webmasters can earn 5 cents per answer in Google Consumer Surveys and that…
Last month Google released a study done by Northstar Research which showed some interesting trends in voice recognition technology or voice search as it’s called. In particular, the study focused on adults and teens and how the two groups…
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5 Email Do’s & Don’ts
Sometimes we all get so caught up in the hustle and bustle of the daily grind that we forget to take a step back. Yet, every marketing program needs to be re-evaluated from time to time. So, today we…