content marketing Archives

09May 2023 by Brett Miller No Comments

5 Effective Small Business Marketing Tips for Spring and Summer in 2023

Marketing Info, Outdoor Marketing, Small Business

As the spring season transitions into summer, small businesses have a unique opportunity to rejuvenate their marketing strategies and attract new customers. With warmer weather and increased outdoor activities, it's crucial to tailor your marketing efforts to resonate with the seasonal mindset of your target audience. In this blog, we'll explore five effective marketing tips to help small businesses flourish during the spring and summer of 2023. #1 Embrace Seasonal Campaigns Spring and summer offer a plethora of opportunities to create engaging seasonal campaigns. Consider incorporating vibrant colors, outdoor imagery, and themes associated with the warmer months. Leverage social media platforms, email marketing, and your website to promote limited-time offers, discounts, and exclusive summer-themed products or services. By aligning your campaigns with the season, you'll capture your audience's attention and…

Crafting Your Award-Winning Company Story

Content Marketing

Success in unexpected places I knew these two guys that started a car service in Buffalo, New York – they drove you and your car home after a long night of partying. The whole idea started after several rounds of drinks in a local bar. When it was time to go home, they decided to leave their cars in the parking lot, positioning notes on their windows explaining that they would return tomorrow to move them. After an ungodly cab fare home and another one the following morning, they returned to find the cars gone, placed in the care of a notorious towing company. Another cab ride and several additional fees later they vowed to never let this happen to anyone again, spawning the idea for a business that has…

How to Put Content Marketing to Work for You – 5 Tips

Monthly Email Marketing, Small Business Info

[caption id="attachment_5630" align="alignleft" width="300"] [credit: marketingpilgrim][/caption]Elvis has left the building, folks — Content is the new King. As you put your blue suede shoes in the donate pile, first let’s answer the question: what is content marketing? Content marketing is all about creating value and providing desired information to your customers. With content marketing, it is not about the hard sell, but about establishing your business as a trusted leader in your marketspace. To do that, you need to provide your prospects and clients with relevant information in an appealing and timely manner. If you are worried that this sounds like more work for you to tackle on top of the 25 other things that you have to worry about as a small business owner, never fear! The best thing about…

Tag: content marketing