25Mar 2024 by Brett Miller No Comments
7 Crucial Strategies to Add to Your Marketing Playbook for a Successful Season

7 Crucial Strategies to Add to Your Marketing Playbook for a Successful Season

Marketing
Effective marketing strategies are the cornerstone of success in the fast-paced world of business. Whether you're a budding entrepreneur or a longstanding corporation, understanding and implementing these seven key marketing strategies can elevate your brand, attract new customers, maintain loyalty, and drive growth. #1 Content Marketing Content is king. Creating valuable, relevant, and consistent content for your company can engage your audience, build brand authority, and establish trust. Digital content includes web pages, emails, blog posts, videos, social media, podcasts, and more. At the same time, print marketing can consist of direct mail pieces, physical newsletters, ads in newspapers or magazines, event collateral like brochures, and more. Both print and digital advertising allow you to target niche audiences with relevant content. By strategically providing content that aligns with your target…
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26Jun 2018 by Brett Miller 3 Comments
How to Create Badass Real Estate Marketing & Sell the American Dream

How to Create Badass Real Estate Marketing & Sell the American Dream

Marketing
Real Estate Marketing that Tells the Right Story I covered a lot of luxury real estate marketing in Miami, Florida – for many years. Some industry big-wigs too – one of whom was a featured villain on Michael Moore’s documentary Capitalism: A Love Story. It is of no surprise that real estate is a big deal out there. In fact, when you look around you’ll realize that it's pretty much all real estate, and if you’re not involved in some way there's money to be lost. Before that, I lived in New York City, where undoubtedly the business was just as cut-throat and required a sort of deadly finesse that was all based around how you sold yourself, as well as your gut-wrenching ability to present some slightly-warped version of…
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21Aug 2017 by Brett Miller No Comments
Does Your Company Have Marketing Scents?

Does Your Company Have Marketing Scents?

Marketing
Large companies, medium and small businesses, as well as advertising professionals of all sorts, are banking on the notion of aroma-inspired purchases. Corporations are creating marketing scents – with signature fragrances and lab-generated mood-setters used to sell products and services. Infusing the power of scent into a brand, organizations profit from a person's positive association with a particular smell. The more companies can engage our five senses with favorable emotions and memories, the likelier we are to buy. The number of businesses realizing the extreme power of scent is rapidly increasing. Martin Lindstrom, marketing expert and best-selling author, states that “75% of the emotions we generate on a daily basis are affected by smell. Next to sight, it is the most important sense we have.” He is just quoting scientific…
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