There are a few things you can count on in life … taxes … death … and, if you are an email marketer, unengaged subscribers. The fact is your subscriber base is constantly changing. People subscribe, others unsubscribe. Some…
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email marketing
In 2012 alone, email marketing is on track to bring in approximately $70 billion in revenue. Within four years, that number is projected to jump to $82 billion! Suffice it to say, email is here to stay. But, with…
OK. You’ve been gathering customer email addresses on a website form or from a signup list in your store — or maybe you bought a list of names and email addresses from somewhere — and now it’s time to…