If you’re like me, trying to find that sweet spot with Facebook posts is quite the daunting task. It raises the popular rapid-fire questions, “Who? What? Where? When? Why?” Who is your audience? What type of media are you posting? Where will it show up in people’s newsfeeds? When is the best time to post? Why are you posting it in the first place? I recently came across this awesome study conducted by Simply Measured which looked at the Interbrand Top 100 Brands on Facebook from May 1st to June 30th, 2013. The report is hosted on slideshare and was a very informative read. Below, I’ve outlined what are, in my opinion, the key takeaways from the study. (P.S. if you have some time, you can check out the full…
