Listen Up! Customer Service in Surround Sound
Back in the day, customers had few avenues to voice their opinions to companies. That’s all changed. Today, businesses hear customer feedback in high-definition surround sound — via the phone, live chat, email, Facebook, Twitter, blog comments, good old-fashioned letters, and yes, YouTube videos. Who can forget the “United Breaks Guitars” video, which is now up to over 12.6 million views! Not only is it nice to listen to and respond to your customers, it’s good business. In the December “Hear Ye, Hear Ye” infographic, it points out that nine out of 10 people are more likely to purchase from a company after having a good customer service experience. It also states that 18% of people refuse to do business with a company that provides poor service. You can see…