facts Archives - 123Print Blog

03Dec 2012 by Cindy Berrier No Comments

Listen Up! Customer Service in Surround Sound

123Print Infographics, Small Business Info

Back in the day, customers had few avenues to voice their opinions to companies. That’s all changed. Today, businesses hear customer feedback in high-definition surround sound — via the phone, live chat, email, Facebook, Twitter, blog comments, good old-fashioned letters, and yes, YouTube videos. Who can forget the “United Breaks Guitars” video, which is now up to over 12.6 million views! Not only is it nice to listen to and respond to your customers, it’s good business. In the December “Hear Ye, Hear Ye” infographic, it points out that nine out of 10 people are more likely to purchase from a company after having a good customer service experience. It also states that 18% of people refuse to do business with a company that provides poor service. You can see…

23Nov 2012 by Cindy Berrier No Comments

‘Tis the Season for Selling

Small Business Info

We tried to help you prepare for the holiday rush in October by offering “Holiday Marketing Timeline” suggestions and then asking, “Is Your Business Prepared for Black Friday?” At this point, there’s nothing you can do but hope you’re ready. Thanksgiving was yesterday, Black Friday is today, Small Business Saturday is tomorrow, then you might get a day of rest before Cyber Monday kicks off — with lots of folks shopping mobile. That’s a sales-packed 96 hours! Is it any wonder small businesses are optimistic? Last week, Bank of America released its November 2012 Small Business Owner Report. It’s a semi-annual study that looks at the concerns, aspirations and perspectives of small business owners across the country. The study found that small business owners are excited about owning their small…

08Nov 2012 by Cindy Berrier 15 Comments

Business Cards Mean Business

123Print Infographics, Small Business Info

While social media networks like LinkedIn, and smartphone applications like the Bump app, might be cool and convenient ways to exchange information, most of the same people who “bump,” “DUB” and “Like” online are still walking around with business cards tucked inside their messenger laptop bags or iPad case. Why? Because even in the era of email and electronic address books, there’s still something to be said about presenting a prospective customer with an attractive, eye-catching business card that clearly conveys the personality, philosophy and attitude of your company. Plus, there’s nothing like a real-life business card that you can touch and feel to remind you of a contact you made. This compared to an electronic file that, once digitally tucked away, can become “out of sight, out of mind.”…

01Oct 2012 by Cindy Berrier 1 Comment

3 Marketing Lessons from Oktoberfest

123Print Infographics, Small Business Info

It might seem unlikely, but 16 days of beer drinking could actually improve your marketing. Um. Maybe we should clarify. Not you physically drinking the beer and then trying to work, but rather, you can gain marketing insights from the success of Oktoberfest. Just how did we get off on this crazy subject, you ask? Well, it’s the first Monday of the month, and we have a new infographic for you. In addition to providing you with some interesting facts to improve table conversations and networking discussions, we thought we might give you some ideas to help your business. 1. Preparation is key. The Boy Scouts have known this for years, and so have the people of Germany. Months before international festival goers begin to pack their bags (and probably…

03Sep 2012 by Cindy Berrier No Comments

It’s Beginning to Look A Lot Like … Christmas?

123Print Infographics, Small Business Info

Yes, it’s true. It’s only September and it’s time to think about the holidays. Today, nearly 40% of holiday shoppers start their gift buying before Halloween. Whether you or your customers celebrate traditional holidays like Christmas, Hanukkah or Kwanzaa, or you’re more into unique celebrations like “Festivus,” you, like every other business, need to have your holiday ducks in a row in September! If you don’t already have your holiday promotions on the marketing schedule, then ‘tis time to do so. Newspaper ads need to be purchased, direct mail pieces printed and fresh loyalty cards should be at the ready. Customers are trying to save money and avoid the headaches that come with last-minute shopping by responding to early shopping offers. Not only are they buying electronics and other popular…

06Aug 2012 by Cindy Berrier No Comments

Don’t Worry Be Happy [Infographic]

123Print Infographics, Life Insight, Small Business Info

[caption id="attachment_1459" align="alignright" width="150"] Click here to see the Happiness Infographic[/caption] With so many negative political ads talking about doom and gloom, we thought it was high time for an attitude check. Yes, there are many things that can be improved upon, but there are plenty of things to be happy about, too. The 123Print 1st Monday Infographic for August tracks the happy data. To start, we looked at the first ever World Happiness Report commissioned for the United Nations Conference on Happiness. The study found that the happiest countries in the world are in Northern Europe while the least happy countries are poor African countries. At first glance, money might seem to be the cause of happiness, but the combination of political freedom, social connections and little-to-no corruption carry more weight…

02Jul 2012 by Cindy Berrier No Comments

Star-Spangled Stats as We Celebrate Our Independence [Infographic]

123Print Infographics, Life Insight, Small Business Info

Headquartered in Frederick, Maryland and with a conference room named Antietam, it’s no surprise that we’re excited about the upcoming National Park Service’s events marking the 150th anniversary of the Civil War and recognizing the 50th anniversary of America’s Civil Rights movement. The week of the Fourth of July is the perfect time to share some of our patriotic spirit, so we put together a fun infographic about flags, and in particular, the standard of the United States of America. Most of us are introduced to the U.S. flag at sporting events, school and even the post office. Right around third grade we probably get to learn some flag history. But did you know that the design for our current flag actually received a B- from the teacher who was…

19Feb 2012 by Cindy Berrier No Comments

220,000 Valentine’s Day Proposals

Wedding & Family, Wedding Lounge

The numbers aren’t in for 2012 yet, but according to

19Jan 2012 by Cindy Berrier No Comments

What is a Small Business? What is a Micro Business?

Small Business, Small Business Lounge

“A ‘small business,’ also called ‘mom and pop store’ by some in the United States, is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. “- Wikipedia So often you hear the terms “small business” and “micro business” thrown around like everyone understands what constitutes these two separate types of businesses. Exactly how small is a “small business?” Is it 50 employees? Is it 10 employees? What is it?! It’s important to mention that the legal definition of “small” is going to vary from country to country and by industry, so we’ll only be focusing on the United States for now. Politicians are probably the most guilty of…

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