logo colors Archives - 123Print Blog

15Apr 2014 by Cindy Berrier 2 Comments

The Hidden Power of Logos [Infographic]

Design, Marketing, Public Relations, Small Business Info

Logos are not just random doodles splashed with the designer’s (or company owner’s) favorite color. They are well studied and follow a set of time-tested design and psychological principles to toy with our subconscious. At least as far as iconic logos go. Take color meanings, for instance. Ever wonder why McDonald’s is yellow and Red Bull is red? Yellow means happiness, while red evokes intensity. Both colors fit the brands to a tee. (more…)

19Aug 2013 by Cindy Berrier 1 Comment

Color Cues: What Colors Mean for Your Business Logo and Branding Materials

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info, Small Business Lounge

On August 6, we posted a new infographic about designing a company logo. In it, we shared the most popular colors for the world’s logos and the common associations attributed with each color. We’ve had a lot of interest in that infographic and wanted to share some more info about color. Before we discuss colors as they relate to your business logo and branding materials, picture your favorite brands. How do feel when you see the green Starbucks, red Target and orange and pink Dunkin’ Donuts logos? The bright hues of Dunkin’ might have you feeling energetic and excited (recalling your last jelly doughnut might factor into that, too!); Target’s red is eye grabbing and action-oriented (it says what you’re thinking: “I’m ready to shop!”); and you may associate Starbucks’…

Tag: logo colors