Rejoice! Today is National Pie Day! You’re probably saying to yourself, “Who knew?!” However, these fun, offbeat holidays can be a creative way to promote your brand, pique customers’ curiosity, and increase business with special promotions. These interesting holidays…
Public Relations
Going Up! How to Develop an Elevator Pitch for Your Business
Wherever you’re at in your entrepreneurial journey, developing and fine-tuning your business’ elevator pitch is one of the most important things you’ll do. Your elevator pitch allows you to give prospects a snapshot of your business. You’ve got only…
How to Have a Killer Presentation
Looking to drum up some new business? Consider conducting a presentation or demo in front of perspective clients or customers. These face-to-face meetings are a great way to make a great impression that lasts. Here’s what you’ll need to…
5 Easy PR Tips for Small Business
Here at 123Print, we love small businesses. And we know the road to success isn’t always easy. Budgets are tighter are resources are harder to come by. Getting new customers is perhaps one of the most challenging steps to…
How to Announce a New Business
Take everyone out to celebrate. You did it! You made your entrepreneurial dreams come true! Take a night to kick back and celebrate with those that helped you along the way. Have the whole team get together for a…
10 Tips for Billboard Advertising Perfection
Billboard advertising is everywhere. Depending on where you live and where you commute, you could see hundreds of different billboard ads in a single week. With the sea of billboards out there, it is vital that you take the…
Logos are not just random doodles splashed with the designer’s (or company owner’s) favorite color. They are well studied and follow a set of time-tested design and psychological principles to toy with our subconscious. At least as far as…
PR Timeline for a New Product Launch
There’s more to public relations than just writing a press release. Huh, you say? That’s right. So, you have the release. What are you going to do with it? Who does it target? Is it right for all of…
Some people are natural presenters who feel totally at ease in front of an audience, spotlight on them and comfortably talk off the cuff to tell an anecdote. Others might have to prepare and execute presentations for work, but…