So what? That’s not something you want to hear your customers saying. Yet so many businesses only focus on features, and that just invites customers to ask why they should care. A feature is a factual statement about your…
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According to the Urban Dictionary, the phrase, “use your words,” when spoken to a child, communicates a gentle reminder to speak clearly and enunciate. For our purposes, we just want to remind small business owners, email composers, bloggers, business…