What Kind of Customers Will YOU Attract?
Your company’s brand values, marketing strategy and communication techniques all play a part in determining the kinds of customers you’re likely to attract, right? Well, this process is a two-way street. To attract a specific target audience, it is important that you establish the right brand values, using the right communication channels, in order to get that audience on your side. Get it wrong and your company can easily end up attracting the ‘wrong’ types of customers — those that cost you a lot of time and money, while doing little to help your business progress and grow. The effects of attracting these 'wrong' types can be: Customers make one-off purchases and never return, or purchase very infrequently You have few conversions (proportion of actual sales to something like your website…
