Rejoice! Today is National Pie Day! You’re probably saying to yourself, “Who knew?!” However, these fun, offbeat holidays can be a creative way to promote your brand, pique customers’ curiosity, and increase business with special promotions. These interesting holidays…
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Customer Acquisition
123Print News Customer Acquisition Customer Retention From 123Print's President Marketing
A Message from our General Manager
Here’s to YOU, our customer. I am very proud to announce that 123Print is relaunching its brand! Brand is one of the most important facets of a company—it’s who you are—what you represent—bottom line, it’s your INTEGRITY. If…
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5 Email Do’s & Don’ts
Sometimes we all get so caught up in the hustle and bustle of the daily grind that we forget to take a step back. Yet, every marketing program needs to be re-evaluated from time to time. So, today we…
Customer Acquisition Marketing Promotional Marketing Small Business Info
How to Measure the ROI of Offline Advertising
“I know half my advertising is a waste, I just don’t know which half.” — Popular Saying Many proponents of online marketing like to suggest that the problem of tracking has been largely solved in the online world. It’s…
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Cards and a Contest
Have you noticed that stores and websites are already starting to make the shift toward holiday sales? According to our “It’s Beginning to Look a Lot Like Christmas” infographic, more than 13% of major online retailers have started to mention…
Customer Acquisition Marketing Monday Marketing Minutes Small Business Info
What Kind of Customers Will YOU Attract?
Your company’s brand values, marketing strategy and communication techniques all play a part in determining the kinds of customers you’re likely to attract, right? Well, this process is a two-way street. To attract a specific target audience, it is…
Customer Acquisition Customer Retention Marketing Monday Marketing Minutes Small Business Info
How to Get More Referrals
Now that you’ve established your business, how do you grow your customer base? Your existing customers are perhaps your #1 most untouched resource. Think about the network of people that stems from your existing customers. Their friends, families, neighbors,…
Customer Acquisition Design Marketing Products and Services Promotional Marketing Small Business Info
10 Best Practices for Postcard Design
Sending out a postcard is still one of the most used and effective ways to mass market a message. (Remember — direct mail isn’t dead!) Summertime is the perfect time of year to bring in current customers for a new…
Customer Acquisition Customer Retention Marketing Monday Marketing Minutes Outdoor Marketing Small Business Info
9 Ways to Heat up Your Business This Summer
The temperature is heating up, and your summer marketing efforts should be off the thermometers! Summer is a unique time to try some new marketing tactics for your small business that you may not feel comfortable risking during your…
Customer Acquisition Marketing Monday Marketing Minutes Planning Public Relations Small Business Info
Going Up! How to Develop an Elevator Pitch for Your Business
Wherever you’re at in your entrepreneurial journey, developing and fine-tuning your business’ elevator pitch is one of the most important things you’ll do. Your elevator pitch allows you to give prospects a snapshot of your business. You’ve got only…