Your company’s brand values, marketing strategy and communication techniques all play a part in determining the kinds of customers you’re likely to attract, right? Well, this process is a two-way street. To attract a specific target audience, it is…
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marketing plan
Now that you’ve begun work on your 2013 marketing calendar, it’s time to start fine tuning the smaller ingredients of your overall marketing plan, such as your blog strategy. First off, writing a blog isn’t for every company. Make sure that…
Forget New Year’s resolutions, it’s time to put together your 2013 marketing calendar. With the new year less than 60 days away, do you have your marketing plans in place for next year? Many small businesses do not put…