Does Your Company Have Marketing Scents?
Large companies, medium and small businesses, as well as advertising professionals of all sorts, are banking on the notion of aroma-inspired purchases. Corporations are creating marketing scents – with signature fragrances and lab-generated mood-setters used to sell products and services. Infusing the power of scent into a brand, organizations profit from a person's positive association with a particular smell. The more companies can engage our five senses with favorable emotions and memories, the likelier we are to buy. The number of businesses realizing the extreme power of scent is rapidly increasing. Martin Lindstrom, marketing expert and best-selling author, states that “75% of the emotions we generate on a daily basis are affected by smell. Next to sight, it is the most important sense we have.” He is just quoting scientific…