Browsing Tag

Scent Marketing

Retro image of red-headed young woman in green shirt against a yellow background holding money close to her nose.
Marketing

Does Your Company Have Marketing Scents?

Large companies, medium and small businesses, as well as advertising professionals of all sorts, are banking on the notion of aroma-inspired purchases. Corporations are creating marketing scents – with signature fragrances and lab-generated mood-setters used to sell products and…