07Sep 2023 by Brett Miller No Comments
How to Properly Update Your Marketing Strategy for the Upcoming Season

How to Properly Update Your Marketing Strategy for the Upcoming Season

Marketing
As the fall breeze ushers in a new season, it's the perfect time to refresh and revitalize your marketing efforts. With evolving consumer trends and preferences, staying ahead in the game requires continuous innovation. That's why we're excited to introduce you to our latest strategies to help you flourish in the upcoming season. At 123Print®, we understand the importance of adapting your marketing approach to align with the changing seasons. Our team of experts has been diligently working to develop strategies that will captivate your target audience, drive meaningful engagement, and ultimately boost your bottom line. What can you do to update your marketing for the season? Review and Analyze: Review your current marketing materials and assess their performance. Identify which materials need updating based on relevance, effectiveness, and alignment with…
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09May 2023 by Brett Miller No Comments
5 Effective Small Business Marketing Tips for Spring and Summer in 2023

5 Effective Small Business Marketing Tips for Spring and Summer in 2023

Marketing Info, Outdoor Marketing, Small Business
As the spring season transitions into summer, small businesses have a unique opportunity to rejuvenate their marketing strategies and attract new customers. With warmer weather and increased outdoor activities, it's crucial to tailor your marketing efforts to resonate with the seasonal mindset of your target audience. In this blog, we'll explore five effective marketing tips to help small businesses flourish during the spring and summer of 2023. #1 Embrace Seasonal Campaigns Spring and summer offer a plethora of opportunities to create engaging seasonal campaigns. Consider incorporating vibrant colors, outdoor imagery, and themes associated with the warmer months. Leverage social media platforms, email marketing, and your website to promote limited-time offers, discounts, and exclusive summer-themed products or services. By aligning your campaigns with the season, you'll capture your audience's attention and…
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09Sep 2013 by Cindy Berrier 1 Comment

3 MORE Unique Fall Marketing Ideas

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info
Last September, we shared three unique marketing ideas and a “Making Last-Minute Promotions Work” blog. You read and shared them, and told us you liked the inspiration, so we decided to give you three new seasonal marketing tips. 1. Talk-Like-A-Pirate Day, September 19, 2013 — Avast, ye mateys! What an interesting international holiday to celebrate with a sales event! If you’re like many businesses, Labor Day weekend may have been a good sales period for you, but that doesn’t mean the rest of September has to be a bust. Invite customers to your store or website and communicate all of your promotions, offers and marketing messages in Pirate speak. Buy eye patches for store staff, or even rent a talking parrot for the day. We’re planning for ye old "TLAPD"…
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08Oct 2012 by Cindy Berrier No Comments
Holiday Marketing Timeline

Holiday Marketing Timeline

Monday Marketing Minutes, Small Business Info
True, the trick-or-treaters aren’t yet roaming the sidewalks, but marketers know it’s time to get things organized for the winter holidays. The following holiday marketing timeline can help you prepare for a profitable season. October Holiday Marketing Prep • Create or update your holiday marketing plan, including setting dates for any holiday open houses, a party or other holiday events. • Decide on promotions and special offers. Consider bundling products or services to create a gift package, volume purchase options and shipping offers. • Set holiday pricing. • Pinpoint the timing, and put everything on your schedule. • Consider taking a company photo for use on holiday cards. • Customize and order holiday greeting cards and holiday party invitations. • Decide if you’ll be giving customers gifts, then set a…
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10Sep 2012 by Cindy Berrier 1 Comment

3 Unique Fall Marketing Ideas

Monday Marketing Minutes, Small Business Info
Did you know that September is National Blueberry Popsicle Month, October is National Pizza Month or that November is Peanut Butter Lovers Month? Why not have a customer appreciation sale or event with one of these as the unique theme! Give away blueberry popsicles, slices of pizza or peanut butter cookies to get traffic coming in and sales going out. And if you didn’t have a Labor Day sale or promotion, put it on your schedule for next year, then try one or all of these unique marketing ideas: 1. Autumn Equinox (always around September 22) — Consider a 50/50 sale on this day when there are equal amounts of daylight and nighttime. That could be 50% off 50 different items that you sell, 50% off the next $XX purchase…
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