Monday Marketing Minutes Small Business Info

Holiday Marketing Timeline

123Print Business Holiday Soiree Party Invitation

CalendarTrue, the trick-or-treaters aren’t yet roaming the sidewalks, but marketers know it’s time to get things organized for the winter holidays. The following holiday marketing timeline can help you prepare for a profitable season.

October Holiday Marketing Prep
• Create or update your holiday marketing plan, including setting dates for any holiday open houses, a party or other holiday events.
• Decide on promotions and special offers. Consider bundling products or services to create a gift package, volume purchase options and shipping offers.
• Set holiday pricing.
• Pinpoint the timing, and put everything on your schedule.
• Consider taking a company photo for use on holiday cards.
• Customize and order holiday greeting cards and holiday party invitations.
• Decide if you’ll be giving customers gifts, then set a budget, choose the gifts and order them.
• Order holiday decorations.
• Meet with your web designer about holiday updates.
• Select a caterer and place orders for any holiday refreshments or meals needed for events.
• Evaluate your inventory and stock appropriately.
• Staff to meet customer demands.
• Announce your holiday work schedule.
• Check out our “3 Unique Fall Marketing Ideas” blog to take advantage of the “minor holidays” before December arrives.

123Print Business Holiday Soiree Party Invitation

123Print Business Holiday Soiree Party Invitation

November Holiday Details
• Decorate the store and your website for the holidays.
• Add seasonal greetings to your email signature.
• Mail holiday party invitations one month before the party.
• Handwrite brief personal notes on your holiday greeting cards.
• Double-check inventory.
• Announce holiday promotions and events with store signage, mailings and email, on your website and on any social networks where you and your customers participate.
• Check back with caterer to confirm details for open house, party or other holiday event.

123Print Holiday Script Business Greeting Card

123Print Holiday Script Business Greeting Card & Return Address Label

December Marketing Execution
• Mail your holiday greeting cards the first week of December.
• Prepare for and host holiday events.
• Continue to advertise holiday promotions and events in email, on your website and on any social networks where you and your customers participate.
• Didn’t get everything done? Read our “Making Last-Minute Promotions Work” blog for ideas on pulling off marketing ideas in the 11th hour.
• Sell your way into the new year.
• Keep family and friends a priority and celebrate the holidays with them!

 

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