The Early History of SEO
“Many years in a land far away” would be an appropriate beginning to many histories. However, search engine optimization (SEO) is another — albeit unique — story. Not only is it still a relatively new industry, but its true inception as an entity is about as ambiguous as nailing down the ROI for a link earning strategy. What is certain is the importance SEO holds in the online marketing industry and the potential SEO holds for traffic and ecommerce revenue. These factors have led me to wonder where the practice of search engine optimization began and who the people were responsible for its initial growth. (more…)