Small businesses have a unique challenge. While larger businesses have more resources for continued-education programs and the funds to hire employees who specialize in niche categories, small business owners and their employees often have to wear many hats. This…
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small business success
It is never too soon to have a business card. Business cards’ usefulness spans more than just for professional use. Whether it be for networking purposes or just having a “Mommy Card,” a business card is a perfect way…
Do you remember the movie “How to Succeed in Business Without Really Trying”? Where, armed with a “How to…” manual, an ambitious window washer sought to climb the corporate ladder? Unfortunately, this movie premise does not resemble real life.…
You’ve got the idea, the passion and the plan for starting your own small business. You have all the office furniture already picked out, complete with customized mugs for all of your soon-to-be employees. You even have the theme…
Now that you’ve begun work on your 2013 marketing calendar, it’s time to start fine tuning the smaller ingredients of your overall marketing plan, such as your blog strategy. First off, writing a blog isn’t for every company. Make sure that…