Brand. By definition, a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” In essence, your brand tells people who you are, what makes you different,…
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subscriber retention
In email marketing, there is one thing you can always count on: that fact that you can’t count on your email list to stay the same. Yep, email-list churn (the percentage of users that unsubscribe, or bounce, from an…