07Apr 2014 by Cindy Berrier No Comments

3 Great Ideas for Your Cinco de Mayo Promotion

Customer Retention, Marketing, Monday Marketing Minutes, Small Business Info
Cinco de Mayo is a hot (must be all the chili peppers) holiday in the U.S. (Though, fun fact, it is actually a rather minor holiday in Mexico!) Who doesn't love some bueno Mexican food and margaritas? Ole! You can piggyback off of the festive day that celebrates Mexican culture and heritage — that is, the fifth of May — by creating a Cinco de Mayo promotion that your customers will love. Picture colorful signage — reds, greens, and yellow — and incorporate iconic symbols, like a sombrero and hot chili peppers. It’s only one month away, so it’s probably a smart idea to start planning for your Cinco de Mayo promotion now. We have a few great ideas for you below to get your wheels turning. (more…)
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03Feb 2014 by Cindy Berrier 1 Comment

Building Customer Loyalty: Write Thank You Cards

Customer Retention, Monday Marketing Minutes, Product Uses, Products and Services, Small Business Info
Sending handwritten thank you cards adds a personal touch that will undoubtedly be appreciated by your customers. In fact, they will be floored! It’s such a rare thing to actually receive a special, personalized thank you from a business, let alone a thank you note card that is handwritten. Unheard of these days! They’re more likely to get hit up to ‘like’ a company’s social media pages (well, we’re not opposed to asking them to do that as well, but maybe after the thank you card has been sent out) than be shown major appreciation. Thank you cards are not only a great tactic to building customer loyalty; it’s also a wonderful way to stand out from your competitors. (more…)
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