Customer Showcase Marketing

Why Powerful Influencer Marketing Changes How We See the World

collage made with a lot of small colorfull illustrations and pictures

Young, idealistic, and multidirectional, Allison Lee Conner isn’t quite able to comment where she wants to go next. With many of us calling ourselves pragmatists, defining clear-cut paths for the future and fighting to measure up, Allison is sort of a breath of fresh air reminding us of our younger selves; confident, overexuberant, and untamed.

She calls her business Team B Inspired and loosely describes it as a boutique Public Relations and Management Agency, facilitating relationships between brands, influencers, and the general public to “streamline their aspirations and goals.”

Allison aims to develop her clients into essential commodities that change how we see the world.

She is behind the scenes perfecting the swagger of artists you see today. Musicians, athletes, actors and actresses, fashion models, and the brands they represent, Allison is hand-picking her clients and honing their voices. She provides the platform; curating a stronger megaphone for television personalities and pop musicians like Jeannie Ortega, child stars like Clayton Ward and Sienna V, and beauty brands like Rooted Woman. She also represents fashion lines, jewelry designers, hip new restaurants, and more.

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To say she wears many hats is an understatement.  Allison is a writer, a designer, a photographer, a marketer, a musician, and an all-around creative. But she couldn’t really tell you where she sees herself in ten years. Perhaps accepting an award for her latest screenplay? She repeats a quote that she heard from a client recently, “There are enough stars in the sky for everyone.”

For some of us, Allison’s path is hard to understand – her lack of strategic convention. Where is the practicality in her ideas?  What choice is she making? What outlines her expertise to craft goals for others when she can’t tell us exactly what her own are?

The fact is that Allison’s aspirations are her clients’. They align perfectly.

I asked how she measures Team B’s success, is it in building her client-base, in profits? It was clear that Allison is far more focused on her customers than herself. She explains that success comes from structuring authentic relationships with her clients and theirs – developing real changes for the quality of people that define these industries.

Many of us have trouble comprehending professional goals that don’t come with a strict bottom line attached, but to Allison, the best profits come organically. She desires to shake up thoughts and demand action from her clients, their fans, and herself. It’s all about making a positive mark on the world. How could someone be expected to positively influence the thoughts of millions of people if they weren’t authentic – if they didn’t have a true voice – and one that speaks out distinctly? Think of Allison as a vocal coach, showing her clients how to project. A fashion icon, actress, or a singer becomes decidedly iconic because you genuinely believe in what they are representing, who they are, and what they have to say. People see through most falsities eventually. Allison’s job is to ensure that her clients become the best version of themselves and in doing so she is becoming a better version of herself – more polished and knowledgeable – gaining new skills along with the people she chooses to represent. Allison gives an example that someone with 500 followers on social media is no less successful than someone with 500K followers to start. Both have the same chance at generating a powerful effect on eager listeners – to authentically reach their chosen audience and give them a message worth hearing.

Allison’s campaigns are never limiting. She engages with the world by telling her clients’ true stories. She reps with the mediums that we use to tell our own stories; pictures, print, videos, words, art, music, social media, and plenty of captivating conversation – hers are just on a large scale. One of Allison’s favorite ways of reaching out to people, she says, is with a thank you card. “It’s good to have something physical, something tangible people can hold onto.” It’s often easy to forget that as big as people get, the larger their brands become, ultimately they still want to feel grounded – that they matter to someone – who they really are.

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