Brand. By definition, a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” In essence, your brand tells people who you are, what makes you different,…
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Monthly Email Marketing
In email marketing, there is one thing you can always count on: that fact that you can’t count on your email list to stay the same. Yep, email-list churn (the percentage of users that unsubscribe, or bounce, from an…
The importance of sharing is a lesson every kindergartner and email marketer should know. Of course, when it comes to email marketing, the kind of sharing I’m going to be divulging has to do with Social Media sharing ……
If you are ready to take your small business marketing to the next level but don’t have a huge budget, email marketing may be a logical next marketing channel for your business. Economical with a potential for a large…
A well-rounded email marketing program is about much more than hard-hitting discount campaigns. In fact, when you are creating and fine-tuning your email marketing plans, you should only pepper your messaging with aggressive sales promotions. These days, the email…
Many small businesses use email marketing to advertise and grow their business. It’s affordable and, when done right, can be incredibly effective. But, email marketing is about much more than just pressing send. With increasingly stringent anti-spam laws and…
Monthly Email Marketing Small Business Info
Ready, Set, Grow: 6 Ways to Build Your Email Subscriber Base
One of the biggest challenges faced by email marketers is the ongoing deterioration of their email lists. People unsubscribe and change email addresses daily. It is the marketer’s responsibility to continually refresh the subscription list with new opt-ins in…
Monthly Email Marketing Small Business Info
5 Things to Consider in a Subscriber Reengagement Campaign
There are a few things you can count on in life … taxes … death … and, if you are an email marketer, unengaged subscribers. The fact is your subscriber base is constantly changing. People subscribe, others unsubscribe. Some…
In 2012 alone, email marketing is on track to bring in approximately $70 billion in revenue. Within four years, that number is projected to jump to $82 billion! Suffice it to say, email is here to stay. But, with…