So what’s a URL shortener and why should you care? A URL shortener is exactly what it sounds like: It’s a tool that lets you paste any normal/long URL into it and, with one click, have that URL shortened so…
Marketing Info
3 MORE Unique Fall Marketing Ideas
Last September, we shared three unique marketing ideas and a “Making Last-Minute Promotions Work” blog. You read and shared them, and told us you liked the inspiration, so we decided to give you three new seasonal marketing tips. 1.…
Color Cues: What Colors Mean for Your Business Logo and Branding Materials
On August 6, we posted a new infographic about designing a company logo. In it, we shared the most popular colors for the world’s logos and the common associations attributed with each color. We’ve had a lot of interest…
5 Unique Customer Retention Ideas for Summer
Depending on the industry you are in, summer can either be boom or bust. If you’re in the ice cream business or sell T-shirts on a boardwalk, you’re likely killing it with sales. On the other hand, many businesses…
The 5 Basic Steps of Setting Up a Direct-Mail Campaign
Direct marketing is a form of selling and promoting by communicating straight to the consumer, via mail, phone or email. For small businesses, direct-mail marketing has several advantages, including being able to target your exact customers, spend modestly to…
Using Social Media for Market Research
Market research has gone social. In the past, marketers relied heavily on focus groups and surveys. Why was this somewhat of an inefficient method of obtaining information? People lie. Not in a conscious or vengeful way, of course, but…
Customer Retention Strategies: How To Keep Them Coming Back!
Businesses often focus on gaining new customers. They’ll do whatever it takes to get those new folks in the door, expending their resources to make the business an attractive one. And then once the newbie client is persuaded to…
It’s Time To Reevaluate Your Marketing Plan
Something just not right with your small business? Whether it’s that sales are down or you just plain don’t like your clients, it may be time to reevaluate your marketing plan for your business. Here are four big clues that…
In your years running or working for a business, you’ve undoubtedly experimented with a range of advertising tactics. From billboards to radio spots to television commercials, today’s advertising options are vast. But, have you considered drive-by advertising? You’ve certainly seen…
Your Business Was Here: Mark Your Territory with Guerilla Marketing Tools
Efficient guerilla marketing can help make your small business a household name. Send that potential new client out of your office with everything from branded post-it notes to your business cards and magnetic fliers, and all of a sudden…