When is the last time you checked your email? Was it on your phone? Chances are, it was — and you are not alone. Half of all emails are opened on mobile devices and, what’s more, a substantial number…
Marketing Info
Product Labels: 5 Tips for Putting these Silent Salesmen to Work for You
You could be overlooking an important sales tool if you haven’t put much thought into your product labels. Customers who say, “no thanks, I’m just looking,” and nosy friends that look in medicine cabinets, glove compartments and cupboards can…
Search Marketing is constantly changing. One week, forums like Webmaster World are abuzz with theories on Panda and Penguin updates. The next, everyone is talking about how Google is cracking down on guest posting. So what to do? Being…
Setting Small Business Goals for 2014
According to a 2010 Staples survey, 77% of small-business owners said they had not achieved most or all of the dreams they had for their company. And over 80% admitted they didn’t monitor their goal setting or seek the…
4 Tips to Improve Your Website
Your website is more important to your business than ever, and with the holidays close at hand, that’s never been more true. In fact, according to Accenture’s Holiday 2013 Shopping Trends infographic, 65% of consumers plan to browse products online…
4 Tips to Make the Most of Cyber Monday
As if the holidays are not rushed and chaotic enough, this year the holiday shopping season is super short — just 27 days between Thanksgiving and Christmas! Hanukkah begins the day before Thanksgiving, a full 11 days earlier than…
Get Ready for Small Business Saturday
With Halloween behind us and Thanksgiving on it’s way, the most important 96 hours of holiday shopping will be here before you know it. I’m talking about Black Friday on November 29th, Small Business Saturday on November 30, and…
Small-Business Women Rock!
Happy National Women’s Small Business Month! Hopefully you’ve been celebrating since October 1, but just in case this hasn’t been on your radar, we thought we’d bring it back to the forefront. Really, there’s quite a bit to celebrate!…
Stand Out in the Marketplace
When it comes to people, there are extraverts and introverts. The world needs both kinds of personalities. But when it comes to businesses, they all need to take on the traits of an extravert. They can’t be afraid to…
How to Announce an Event, Promote a Sale or Launch a Product
One of the great things about running a small business is the flexibility and agility with which you can make decisions. But that dexterity can be a double-edged sword, because it often leads to shooting from the hip as…