123Print's Tips for Your Small Business

18Mar 2013 by Cindy Berrier No Comments

Small Business Financing: 3 Tips to Give You an Advantage

Monday Marketing Minutes, Small Business Info

According to a February National Federation of Independent Business (NFIB) study, small business confidence rose in February as companies adjusted to the tightening in fiscal policy and planned for increases in capital spending and inventory investment. While a positive sign, it’s important to note that this doesn’t indicate a huge surge in confidence for small businesses. (more…)

15Mar 2013 by Cindy Berrier No Comments

Small Business Spotlight — Bead Fashion Designs

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... Bead Fashion Designs! [Taken from: http://www.etsy.com/shop/BeadFashionDesigns] "At Bead Fashion Designs, you'll find unique and original handcrafted jewelry. Each piece is designed with this in mind, so that you can have a piece of jewelry that can be handed down from generation to generation!" (more…)

12Mar 2013 by Cindy Berrier 1 Comment

Are You the CEO of Your Family?

2nd Tuesday Tune-Up Your Life, Life Insight

In a corporation, the Chief Executive Officer, or CEO, is the person who hands down the company’s vision, mission and values. They set the business on the correct path and give everyone their marching orders. I don’t know about you, but that sounds a lot like my mom. And it brings to mind a line from the movie, My Big Fat Greek Wedding. After saying, “the man is the head of the house,” the wife goes on to say, “the woman is the neck, and she can turn the head any way she wants.” So it is with the household CEO, which is more often than not, the wife. (more…)

11Mar 2013 by Cindy Berrier No Comments

5 Branding Tips for Small Businesses

Monday Marketing Minutes, Small Business Info

Every small business needs to develop its own unique business identity and brand to differentiate itself from the next company. A brand is essentially the foundation of your business. It’s up to you to create the message, the story you want to tell about your business, and get it out there to the masses as best as possible. Building your small business brand doesn’t have to be a painstaking process. You already know the details of your business. Now it’s time to develop your small business branding. It’s hard to know where to start, so here are some useful steps in branding your small business. Good luck, and have fun with it! (more…)

08Mar 2013 by Cindy Berrier No Comments

Small Business Spotlight — My Kool Kidz Books

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... My Kool Kidz Books! [Taken from: http://www.mykoolkidzbooks.com/about-us] "Educators all agree READING is the most valuable tool we can teach our children. Create-A-Book personalized storybooks make a perfect gift for birthdays, holidays or just because. Books educate, inspire imagination and build self esteem. Our personalized books will become cherished keepsakes that are saved forever by your children. Children will be thrilled to see their own name in these stories. Personalized books make your child the "STAR" of every story. Each of these wonderful stories includes a child's name, hometown, friends and family. Whether your child is into sports or loves dinosaurs, each book teaches principles and values. They will enjoy this great keepsake for years to come." (more…)

06Mar 2013 by Cindy Berrier No Comments

Start up with a Start-up!

Job Searching Tips, Life Insight

[caption id="attachment_3176" align="alignleft" width="179"] [credit: allenromero.com][/caption]I love small business start-ups. And I’m not saying that just because I work for a company that also loves small business start-ups. Small businesses have so much heart, and you can feel that through the entire consumer process. As an employee of a small business, there’s much more leeway for creativity. So who wouldn't want to experience firsthand what it’s like to work for one? Check out these four steps to landing an interview with a stellar small business start-up: Get the Referral The fastest way to land an interview is when you receive a referral or recommendation from someone. Quite often, candidates who were referred by current employees or other trusted people get first dibs on an interview. Getting recommended by someone is the easiest…

04Mar 2013 by Cindy Berrier No Comments

Begin a Small Business with These Useful Tips

Monday Marketing Minutes, Small Business Info

All of us, at some point in our lives, have dreamt of starting a small business which will one day grows into a huge conglomerate -- an enterprise which is comparable to the likes of Google, Facebook and Microsoft. All of us have dreamt of being in that elite group to which legends like Bill Gates, Steve Jobs and Sergey Brin belong. While it is true that starting a successful business requires you to be in the right place at the right time, there are factors which, if taken into account, can get you off to a good start. Define Goals Be clear about why you want to start the business. What products/services will you offer and to whom at what price? Clearly defined goals can significantly maximize output and…

02Mar 2013 by Cindy Berrier No Comments

Make Your Small Business Office Chic and Productive

1st Saturday Style, Small Business Info

Whether your office is in your home or you’ve done well enough to have purchased or rented a commercial space with your own employees, your surroundings matter. There are some major benefits of having a nicely decorated, furnished and supplied office. You and your employees will be at your most productive, and clients will be impressed at the professional look when they come to visit. Just like you invest in your home’s décor, it’s worth investing in your office space décor. After all, you spend about the same amount of time there! Here are five keys to getting that chic and productive office space you desire. Your employees will thank you — and you’ll reap the rewards. (more…)

01Mar 2013 by Cindy Berrier No Comments

Small Business Spotlight — Donnie’s Custom Interiors

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... Donnie's Custom Interiors! [Take from: http://www.donnies-custom-interiors.com/Home.html] "Whatever the situation, from automotive upholstery repairs to motorcycle seats, we can help! Mechanics excel at keeping a vehicle running in top condition, Body Shops focus on exterior finishing, while other chains dabble in bits and pieces. As a Auto Upholstery Shop, my only focus is vehicle interior repair, restoration and customization. Being a one-man shop, I'm the specialist that creates a custom interior for any car or truck on the road. Our superior leather, vinyl and cloth materials along with our expert craftsmanship make your interiors one of the best around. Committed to the craftsmanship of innovative designs and integrated automotive interiors, I dream and build interiors to enrich the vehicle owner's experience."…

28Feb 2013 by Cindy Berrier 3 Comments

Ready, Set, Grow: 6 Ways to Build Your Email Subscriber Base

Monthly Email Marketing, Small Business Info

One of the biggest challenges faced by email marketers is the ongoing deterioration of their email lists. People unsubscribe and change email addresses daily. It is the marketer’s responsibility to continually refresh the subscription list with new opt-ins in order to keep the total subscriber base on the rise. There are many innovative ways to keep your subscriber list moving in the right direction. Here we’ll take a look at six of our favorite tactics: Make it Easy to Sign Up. This may sound like a no-brainer, but if you want to increase email sign-ups, you need to make it easy for potential subscribers to actually sign up. People rarely scroll down an entire webpage, so don’t hide your sign-up entry point in your homepage footer. Test placement above the fold: …