17May 2018 by Brett Miller 1 Comment
11 Scientifically-Proven Tips for Promoting Your Business with Print Advertising

11 Scientifically-Proven Tips for Promoting Your Business with Print Advertising

Marketing
Promoting your business can be fun. Though, like all good things it requires effort, a strategy, and the right tools.  While it’s true that we’re living in a modern era where digital tools like social media, web marketing, and email are all essential to a business’s success, print advertising still plays an integral role. In fact, continued scientific research is helping to prove that print ads may actually be more effective in some ways, establishing greater trust, better recall, and a stronger emotional connection with customers and prospects – especially when used in conjunction with other types of multimedia marketing as part of a multifaceted campaign. Do you use business cards? That’s print advertising. When attending a tradeshow or event, do you show up empty-handed – or do you bring…
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27May 2014 by Cindy Berrier No Comments

Looking at the Big Picture: Branding First

Customer Acquisition, Design, Marketing, Monday Marketing Minutes, Small Business Info
Building your brand is one of the most important steps in developing a new business. The number of small- and medium-sized businesses out there is growing exponentially — and you need to make sure your company is ahead of the pack. What differentiates your biz from the rest? And how will you communicate those factors to your prospects? One word — branding. What is branding? Some define branding as a “name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (American Marketing Association). Others define branding as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decisions to choose one product or service over another.” (Seth Godin, author of ‘Linchpin’). However you…
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27Aug 2013 by Cindy Berrier No Comments

How to Define And Get The Word Out About Your Brand

Small Business Info
[caption id="attachment_5094" align="alignleft" width="240"] [credit: engelads.com][/caption]Remember earlier this month when we revealed our infographic on designing a business logo? Are you still with us? Now that you’ve created the perfect logo for your company, what’s next? Defining your brand. Remember, the foundation of your brand is your logo. By using your logo as a starting point, establishing your brand is not the daunting task that it seems, it just takes time, patience and honesty. Start off by making an inventory of your skills and what you want your customers to remember most about your brand. From your list of skills, identify which pertains to the needs of a customer. Think through how your brand can fill these needs. Then, focus on what makes your company stand out from the pack.…
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22Aug 2013 by Cindy Berrier 5 Comments

It’s Yo’ Brand!

Monthly Email Marketing, Small Business Info
[caption id="attachment_5064" align="alignleft" width="177"] credit: examnow.com[/caption] Brand. By definition, a brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." In essence, your brand tells people who you are, what makes you different, and why they should trust, believe and [insert desirable actionable behavior] from you. To accomplish these things your business must establish and articulate more than just a logo. You must conceptualize and create a brand personality, or brand voice, and – here’s where a lot of people fall off the brand wagon (see what I did there?) – brand messaging. To create a successful branding experience, you need to first consider what you want people to feel when they think of your company. Your company’s…
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31Oct 2012 by Cindy Berrier No Comments

Your Brand is Your Promise

Small Business Info
[caption id="attachment_1941" align="alignleft" width="150"] No, crossing your fingers does not "count."[/caption] Did your mom or dad (or maybe it was a grandparent) ever tell you, “Don’t make a promise you can’t keep”? If they didn’t, they should have, because it’s good advice both personally and professionally. In business and in life, once you break someone’s trust, it’s hard — if not impossible — to earn it back again. So what can you promise your customers — knowing that you have to, under all circumstances, keep that promise? And what can you promise that is different than your competition? Your answers to these questions should be the core of your brand. Now some of you may be confused. Some people think that their brand is their logo, but that’s a pretty…
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