Promoting your business can be fun. Though, like all good things it requires effort, a strategy, and the right tools. While it’s true that we’re living in a modern era where digital tools like social media, web marketing, and…
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branding
Customer Acquisition Design Marketing Monday Marketing Minutes Small Business Info
Looking at the Big Picture: Branding First
Building your brand is one of the most important steps in developing a new business. The number of small- and medium-sized businesses out there is growing exponentially — and you need to make sure your company is ahead of…
Remember earlier this month when we revealed our infographic on designing a business logo? Are you still with us? Now that you’ve created the perfect logo for your company, what’s next? Defining your brand. Remember, the foundation of your…
Brand. By definition, a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” In essence, your brand tells people who you are, what makes you different,…
Every small business needs to develop its own unique business identity and brand to differentiate itself from the next company. A brand is essentially the foundation of your business. It’s up to you to create the message, the story…
Did your mom or dad (or maybe it was a grandparent) ever tell you, “Don’t make a promise you can’t keep”? If they didn’t, they should have, because it’s good advice both personally and professionally. In business and in…