Why Powerful Influencer Marketing Changes How We See the World

Why Powerful Influencer Marketing Changes How We See the World

Customer Showcase, Marketing
Young, idealistic, and multidirectional, Allison Lee Conner isn't quite able to comment where she wants to go next. With many of us calling ourselves pragmatists, defining clear-cut paths for the future and fighting to measure up, Allison is sort of a breath of fresh air reminding us of our younger selves; confident, overexuberant, and untamed. She calls her business Team B Inspired and loosely describes it as a boutique Public Relations and Management Agency, facilitating relationships between brands, influencers, and the general public to "streamline their aspirations and goals." Allison aims to develop her clients into essential commodities that change how we see the world. She is behind the scenes perfecting the swagger of artists you see today. Musicians, athletes, actors and actresses, fashion models, and the brands they represent,…
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Looking at the Big Picture: Branding First

Customer Acquisition, Design, Marketing, Monday Marketing Minutes, Small Business Info
Building your brand is one of the most important steps in developing a new business. The number of small- and medium-sized businesses out there is growing exponentially — and you need to make sure your company is ahead of the pack. What differentiates your biz from the rest? And how will you communicate those factors to your prospects? One word — branding. What is branding? Some define branding as a “name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (American Marketing Association). Others define branding as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decisions to choose one product or service over another.” (Seth Godin, author of ‘Linchpin’). However you…
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