Browsing Tag

business marketing

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Marketing

Does Your Company Have Marketing Scents?

Large companies, medium and small businesses, as well as advertising professionals of all sorts, are banking on the notion of aroma-inspired purchases. Corporations are creating marketing scents – with signature fragrances and lab-generated mood-setters used to sell products and…

Small Business Info

How to Prepare a Press Kit

Have you ever considered putting together a company press kit? A press kit is a (presumably) easy way to share a comprehensive look at your business. Over time, press kits have morphed from cumbersome folders and packets into small, easy-to-handle…