Browsing Tag

business marketing

Retro image of red-headed young woman in green shirt against a yellow background holding money close to her nose.

Does Your Company Have Marketing Scents?

Large companies, medium and small businesses, as well as advertising professionals of all sorts, are banking on the notion of aroma-inspired purchases. Corporations are creating marketing scents – with signature fragrances and lab-generated mood-setters used to sell products and…

Small Business Info

How to Prepare a Press Kit

Have you ever considered putting together a company press kit? A press kit is a (presumably) easy way to share a comprehensive look at your business. Over time, press kits have morphed from cumbersome folders and packets into small, easy-to-handle…