05May 2014 by Cindy Berrier No Comments

Secrets of Success: 5 Entrepreneurs Share Their Best Startup Advice

Marketing, Monday Marketing Minutes, Planning, Small Business Info
Jiminy Cricket would have you believe that all you have to do is make a wish, and your dreams will come true. What a croc. The truth is that dreams are a fine place to start, but unless you put in the effort and take control of your own destiny, those dreams are never going to cross over into the waking world. No one understands this truth quite like successful entrepreneurs. When you’re struggling to succeed in a market where 80 percent of new companies die an ignoble death, you have to do more than just dream; you have to act and you have to be smart about it. But hey, don’t take our word for it; take the word of those entrepreneurs who managed to keep their heads above…
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10Dec 2012 by Cindy Berrier 1 Comment

He shoots, He scores! What Makes A Good Goal

Monday Marketing Minutes, Small Business Info
Any smart business owner understands the inherent value of goal setting in growing a business (and profits) but figuring out exactly how to develop goals that will move your business in the right direction is a little trickier. Making sure you have goals is a no-brainer. Business goals and objectives give the business direction. With set goals and objectives, employees and management know what is expected of them. This understanding also allows them to strive for the same overarching objectives despite their different responsibilities on a day to day basis. They unite an entire business behind one united front towards a singular goal. But who should develop these goals and what exactly should they be? Follow these six tips below to make your goal development a little easier and stress-free. Tip 1…
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