PR Timeline for a New Product Launch
Monday Marketing Minutes, Planning, Product Uses, Products and Services, Public Relations, Small Business Info
There’s more to public relations than just writing a press release. Huh, you say? That’s right. So, you have the release. What are you going to do with it? Who does it target? Is it right for all of the media that you are sending it to? Just a few things to think about. PR is not a one-size-fits-all kind of job. While working with a professional PR firm can certainly help take a large portion of the work off your plate, you don’t necessarily need a huge PR agency to successfully launch a new product. A PR strategy for a new product launch takes some thought and attention, and timing is everything. Here’s a timeline that’s good to follow, if you can: (more…)