06Mar 2014 by Cindy Berrier 2 Comments

A Small Business’ Brief Guide to Car Magnets

Customer Acquisition, Marketing, Outdoor Marketing, Product Uses, Products and Services, Small Business Info
Did you know your small business can get noticed on the road or even in your own driveway with a custom car magnet? Check out six ways to turn your car into a traffic stopper! Establish your business. Unless your business’ name is self-explanatory, your magnets should clearly explain what products/services you offer. If you choose to include an image, make sure that it's relevant to your business. Choose a selling point. Use a powerful marketing message that explains why consumers need your product/service and what makes you unique. Getting to know who your target audience is will help you establish how you say your message. For example, you won’t want to speak in “chat acronyms” if your target demographic is 55-64. Include the important stuff. Make sure your contact…
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20May 2013 by Cindy Berrier No Comments

Drive-By Advertising

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info
[caption id="attachment_4169" align="alignleft" width="300"] © Netris[/caption] In your years running or working for a business, you've undoubtedly experimented with a range of advertising tactics. From billboards to radio spots to television commercials, today's advertising options are vast. But, have you considered drive-by advertising? You've certainly seen those cars and trucks boasting company signs, giant company magnets and flashy logos. Imagine all of the potential customers you could attract in a single day on the highway. In fact, according to the Outdoor Advertising Association of America (OAAA), one vehicle wrap can generate between 30,000 and 70,000 impressions daily. Imagine what an impact that can have on your customer base! Here are three reasons why a drive-by advertising campaign could be your smartest decision yet. Go ahead and take that show on the…
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