18Aug 2014 by Cindy Berrier No Comments

9 Apps to Increase Customer Loyalty

Customer Retention, Marketing, Monday Marketing Minutes, Small Business Info
Your loyal customers will come back time and time again. Remember our infographic on rewarding your returning customers by giving them the “loyal” treatment? Lift your customer retention efforts one step further by taking it mobile — Read on to discover nine of the top mobile loyalty apps! LoyalBlocks: Also offers rewards and offers just for walking into a store. As a business, you would complete the online registration, use a mobile device as your “base station,” download the App, and finally customize the rewards (known as “tokens” on LoyalBlocks). As a customer, they download the app to their mobile device, then the system punches their mobile “cards,” sending them your already customized rewards each time they enter your establishment. (more…)
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28Apr 2014 by Cindy Berrier No Comments

10 Things You Shouldn’t Do for Good Customer Service

Customer Retention, Monday Marketing Minutes, Small Business Info
Normally it’s about what you should do for customer service, however, it’s just as important to know what not to do. If you’re customer savvy, there’s a good chance you are already well-versed in everything on this list. But remember, it’s not only you who needs to remember these things — it is everyone on your staff. Are they trained in what not to do where your customers are concerned? You might be surprised, so make sure to reinforce how to boost customer loyalty and how to treat and respond to customers in various situations. 1. Don’t put them on hold for 15 minutes. We’ve all been there, right? And we’ve all hung up, saying “forget them!” and looked for the next best thing. If you don’t know the answer,…
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03Feb 2014 by Cindy Berrier 1 Comment

Building Customer Loyalty: Write Thank You Cards

Customer Retention, Monday Marketing Minutes, Product Uses, Products and Services, Small Business Info
Sending handwritten thank you cards adds a personal touch that will undoubtedly be appreciated by your customers. In fact, they will be floored! It’s such a rare thing to actually receive a special, personalized thank you from a business, let alone a thank you note card that is handwritten. Unheard of these days! They’re more likely to get hit up to ‘like’ a company’s social media pages (well, we’re not opposed to asking them to do that as well, but maybe after the thank you card has been sent out) than be shown major appreciation. Thank you cards are not only a great tactic to building customer loyalty; it’s also a wonderful way to stand out from your competitors. (more…)
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29Apr 2013 by Cindy Berrier 2 Comments

Generating Customer Loyalty Through Email

Monthly Email Marketing, Small Business Info
A well-rounded email marketing program is about much more than hard-hitting discount campaigns. In fact, when you are creating and fine-tuning your email marketing plans, you should only pepper your messaging with aggressive sales promotions. These days, the email subscriber has control. They know what they want, and although they do want discounts, they don’t want to be hit over the head with them. Today’s email subscriber is looking for a relationship with their favorite brands. They want to interact (albeit on their terms!) with you — they want to learn about you and tell you about themselves. So, as you build your email marketing program, be sure to think about ways to build not just sales, but subscriber loyalty and engagement as well. (more…)
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01Apr 2013 by Cindy Berrier 2 Comments

Getting the “Loyal” Treatment [INFOGRAPHIC]

123Print Infographics, Small Business Info
According to BusinessDictionary.com, customer loyalty is defined as the likelihood of previous customers to continue to buy from a specific organization. In other words, customer loyalty is when your customers continue to buy from your company even though your competitors offer similar products, sometimes even at a lower price. Maximize your customer love by instituting a loyalty program! There are many different things to consider when implementing a customer loyalty program, including allowing your customers to opt in, limiting participation to your most valued customers and offering custom membership cards. If maintaining loyalty is the purpose of a loyalty program, then most fail to live up to the name! Find out how your business’ loyalty program can stand out, and ensure that it does. In fact, find out how to…
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