customer retention Archives

10Jan 2019 by Brett Miller No Comments

3 Ways to Re-Engage Employees & Customers after the Holi-“daze”

If your employees are engaged thoroughly in the job they do, and the company they work for, they are sure to do better at engaging customers. Start internally and work your way out. Be sure that employees understand the vital role your company plays in helping to better the lives of others, and how your organization will enrich their lives as well. Returning to work after the holidays can be tough. January is said to be the most depressing month of the year. The magic of the holidays are officially over, and for some, they may have not even lived up to expectations. New Year’s resolutions seem out of reach. The colder weather can keep many of us barred up indoors. That pesky post-holiday credit card debt seems larger than…

18Aug 2014 by Cindy Berrier No Comments

9 Apps to Increase Customer Loyalty

Customer Retention, Marketing, Monday Marketing Minutes, Small Business Info

Your loyal customers will come back time and time again. Remember our infographic on rewarding your returning customers by giving them the “loyal” treatment? Lift your customer retention efforts one step further by taking it mobile — Read on to discover nine of the top mobile loyalty apps! LoyalBlocks: Also offers rewards and offers just for walking into a store. As a business, you would complete the online registration, use a mobile device as your “base station,” download the App, and finally customize the rewards (known as “tokens” on LoyalBlocks). As a customer, they download the app to their mobile device, then the system punches their mobile “cards,” sending them your already customized rewards each time they enter your establishment. (more…)

21Jul 2014 by Cindy Berrier No Comments

How to Get More Referrals

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Small Business Info

Now that you've established your business, how do you grow your customer base? Your existing customers are perhaps your #1 most untouched resource. Think about the network of people that stems from your existing customers. Their friends, families, neighbors, etc. are all prospective customers just waiting to hear about your business! But how do you go about reaching these people on a level that will persuade them to buy? Read on for five tips on creating, maintaining and growing your referrals. 1. Make sure you’re going after the right relationships. As much as we’d all like to have a close relationship with each and every customer, this sentiment is unrealistic. You have to put customer value into perspective — you wouldn't spend as much time going building a relationship…

28Apr 2014 by Cindy Berrier No Comments

10 Things You Shouldn’t Do for Good Customer Service

Customer Retention, Monday Marketing Minutes, Small Business Info

Normally it’s about what you should do for customer service, however, it’s just as important to know what not to do. If you’re customer savvy, there’s a good chance you are already well-versed in everything on this list. But remember, it’s not only you who needs to remember these things — it is everyone on your staff. Are they trained in what not to do where your customers are concerned? You might be surprised, so make sure to reinforce how to boost customer loyalty and how to treat and respond to customers in various situations. 1. Don’t put them on hold for 15 minutes. We’ve all been there, right? And we’ve all hung up, saying “forget them!” and looked for the next best thing. If you don’t know the answer,…

13Mar 2014 by Cindy Berrier No Comments

5 More Customer Retention Tips

Customer Retention, Small Business Info

Regardless of the specific products you sell or services you provide, competing within your industry likely requires creative and steadfast approaches to stay ahead of the game. Gaining customers is hard enough, but keeping them loyal to your organization calls for even greater focus, prompting a variety of customer retention strategies. Despite technological advances and changes in the way people communicate with one another, building loyal customers is usually accomplished by staying true to fundamental principles pre-dating social media and the World Wide Web. So what are some of the essential, proven approaches to retaining customers? (more…)

29Oct 2013 by Cindy Berrier No Comments

Loyal Business, Loyal Customers

Small Business Info

[caption id="attachment_5724" align="alignleft" width="243"] [credit: perfect-coach.com][/caption]When owning a small business, or any business for that matter, it is important to keep customers coming back time and time again. Returning customers are loyal customers and companies that reward people for their consistent business will benefit more than those that don’t. However, with most businesses offering loyalty programs, it can be difficult to set yourself apart. Take a look at three loyalty program ideas that will bring in customers and increase your sales. 1. Targeting Customers — Right off the bat, it’s important to know that loyalty programs are meant to change customer habits, so your business becomes a part of their weekly routine. You are not necessarily targeting the customers who are loyal to you regardless (without an incentive); you’re targeting…

15Jul 2013 by Cindy Berrier No Comments

Customer Retention Strategies: What Is Customer Relationship Management?

Monday Marketing Minutes, Small Business, Small Business Info

[caption id="attachment_4669" align="alignleft" width="300"] Are your customers coming, staying or going?[/caption] First, a couple of customer-retention statistics, via New North, to get your marketing blood pumping! Attracting a new customer costs 5 times as much as keeping an existing one. — Lee Resources 2010 Companies that prioritize customer experience generate 60% higher profits. — Customer Thermometer 2012 Now that we have your attention … are your customers coming, staying or going? One of, if not your number-one, marketing focuses should be on learning how to keep your current customers happy so they come back for more. In order to do that, first you need to find out what your customers want. RightNow Technologies says that 73 percent of clients leave because they are dissatisfied with customer service, but the company…

01Jul 2013 by Cindy Berrier 6 Comments

Customer Retention Strategies: How To Keep Them Coming Back!

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info

Businesses often focus on gaining new customers. They’ll do whatever it takes to get those new folks in the door, expending their resources to make the business an attractive one. And then once the newbie client is persuaded to take the plunge, they don’t pay much attention to them anymore. This is what not to do. Existing customers are one of the best sources, if not the best, of sales growth. In the book 1,001 Ways to Keep Customers Coming Back, the authors collected several broad strategies for customer retention that stand the test of time. The following outlines a few of the most important tactics for your business. 1. Give customers an incentive to come back. This could be a gift, a discount on their next service, a chance…

01Apr 2013 by Cindy Berrier 2 Comments

Getting the “Loyal” Treatment [INFOGRAPHIC]

123Print Infographics, Small Business Info

According to BusinessDictionary.com, customer loyalty is defined as the likelihood of previous customers to continue to buy from a specific organization. In other words, customer loyalty is when your customers continue to buy from your company even though your competitors offer similar products, sometimes even at a lower price. Maximize your customer love by instituting a loyalty program! There are many different things to consider when implementing a customer loyalty program, including allowing your customers to opt in, limiting participation to your most valued customers and offering custom membership cards. If maintaining loyalty is the purpose of a loyalty program, then most fail to live up to the name! Find out how your business’ loyalty program can stand out, and ensure that it does. In fact, find out how to…

Tag: customer retention