Define Success: Email Metrics You Should be Tracking
Customer Retention, Email Marketing, Marketing, Monthly Email Marketing, Online Marketing, Small Business Info
Has your company just started to implement email marketing? If so, you may still be nailing down the metrics you will use to measure success. Having a clear set of metrics defined is key to measuring your overall successes and failures, as well as deciding on smaller modifications like campaign adjustments. Even a company well-versed in email marketing can always stand to periodically reevaluate the metrics they are using to measure success as goals and business models change. Let’s take a look some tried and true email marketing metrics that every email marketer should be tracking, and one that you may not have considered before. (more…)