Long-Tail Keywords: The Long and Short
[caption id="attachment_7370" align="aligncenter" width="350"] [credit: quantummarketer.com][/caption]For years, SEO specialists have concentrated on high search volume keywords in their optimization efforts. If you could rank in the top three entries on the SERP (Search Engine Results Page) for your head keyword (i.e. product keyword) you were living large. Unfortunately, the competition is and remains fierce for those top spots. Enter long-tail SEO (queue divine background music). Long-tail SEO strategies have proven to increase conversions, allow sites to rank higher for less competitive keyword phrases, and best of all, long tail keywords go hand-in-hand with what all the kids are talking about, semantic search. But what it is and how can you use it to your benefit? (more…)