Did your mom or dad (or maybe it was a grandparent) ever tell you, “Don’t make a promise you can’t keep”? If they didn’t, they should have, because it’s good advice both personally and professionally. In business and in…
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marketing tips
Pssssst. Hey you. Ya, you. The first secret is that … direct mail is not dead. In fact, the DMA’s 2012 Response Rate Report said that direct mail generates higher conversion rates than digital channels (but email demonstrates the highest…
Today many phones, webcams and most digital cameras are capable of taking a decent video. Yep, you read that right, I said “decent.” While decent isn’t the same quality as a professional video, it might be what your business…
True, the trick-or-treaters aren’t yet roaming the sidewalks, but marketers know it’s time to get things organized for the winter holidays. The following holiday marketing timeline can help you prepare for a profitable season. October Holiday Marketing Prep •…
Plan ahead. It’s a great idea. And, it’s the RIGHT idea. But it isn’t always a realistic idea when you’re running a small business and wearing lots of different hats — like inventory supervisor, VP of sales, accountant, customer…
OK. You’ve been gathering customer email addresses on a website form or from a signup list in your store — or maybe you bought a list of names and email addresses from somewhere — and now it’s time to…
Did you know that September is National Blueberry Popsicle Month, October is National Pizza Month or that November is Peanut Butter Lovers Month? Why not have a customer appreciation sale or event with one of these as the unique…