Seasonal marketing is essential. As each season changes, businesses must be prepared with a new strategy. This guide will show you how.…
marketing tips
What effect can current events have on your business? Believe it or not, newsworthy stories can have helpful and practical lessons for seeing your small business in a new light. For a timely example, let’s take a look at…
Navigating the social media stratosphere can be a daunting proposition for anyone, let alone a small business owner. Online marketing can be inexpensive, as there are numerous free options. But there are so many options available — …
2015 Super Bowl Commercial Rehash
Happy Monday! Since the Pennsylvania ground hog didn’t see his shadow, we’re still in for six more weeks of winter. But take heart, there was a big football game in Phoenix to distract us and give us something interesting…
Creative Marketing Ideas for Your Small Business
Rejoice! Today is National Pie Day! You’re probably saying to yourself, “Who knew?!” However, these fun, offbeat holidays can be a creative way to promote your brand, pique customers’ curiosity, and increase business with special promotions. These interesting holidays…
Goal Setting – Set your road map for a successful 2015
Today’s 123Print blog shares information on an important small business concept — goal setting. One of the most critical tasks for the new year is to set goals for the coming year. Why? Just a thought — do you set out…
3 MORE Unique Fall Marketing Ideas
Last September, we shared three unique marketing ideas and a “Making Last-Minute Promotions Work” blog. You read and shared them, and told us you liked the inspiration, so we decided to give you three new seasonal marketing tips. 1.…
So what? That’s not something you want to hear your customers saying. Yet so many businesses only focus on features, and that just invites customers to ask why they should care. A feature is a factual statement about your…
5 Things to Consider in a Subscriber Reengagement Campaign
There are a few things you can count on in life … taxes … death … and, if you are an email marketer, unengaged subscribers. The fact is your subscriber base is constantly changing. People subscribe, others unsubscribe. Some…
Forget New Year’s resolutions, it’s time to put together your 2013 marketing calendar. With the new year less than 60 days away, do you have your marketing plans in place for next year? Many small businesses do not put…