Which Fall 2012 Bandwagon Should Your Business Jump On?
[caption id="attachment_1594" align="alignleft" width="300"] SOcial, LOcal, MObile[/caption] Ladies and Gentlemen, SoLoMo! No, this isn’t an exotic way of saying “Hello” or “Welcome” in an ancient romantic language, though it is a term that both you and your small business should be familiar with for this upcoming fall! SoLoMo (SOcial, LOcal, MObile) is what Google engineer, Matt Cutts, encouraged search marketers to focus on beginning in the fall of 2012 and through the next year. This term represents the aggregation of social media, local merchants and mobile device usage. The idea of SoLoMo came together as a result of the iPhone and Droid epidemic. (Quick! Hide your children!) The GPS technology that is used by these mobile devices provides more accurate location results than the old-fashioned “IP mapping” approach used by…