mobile Archives - 123Print Blog

14Sep 2012 by Cindy Berrier No Comments

Which Fall 2012 Bandwagon Should Your Business Jump On?

[caption id="attachment_1594" align="alignleft" width="300"] SOcial, LOcal, MObile[/caption] Ladies and Gentlemen, SoLoMo! No, this isn’t an exotic way of saying “Hello” or “Welcome” in an ancient romantic language, though it is a term that both you and your small business should be familiar with for this upcoming fall! SoLoMo (SOcial, LOcal, MObile) is what Google engineer, Matt Cutts, encouraged search marketers to focus on beginning in the fall of 2012 and through the next year. This term represents the aggregation of social media, local merchants and mobile device usage. The idea of SoLoMo came together as a result of the iPhone and Droid epidemic. (Quick! Hide your children!) The GPS technology that is used by these mobile devices provides more accurate location results than the old-fashioned “IP mapping” approach used by…

10Nov 2011 by Cindy Berrier No Comments

Infographic: What Videos American Workers Admit to Watching on Their Mobile Phones

Everything Else, Marketing Info, Small Business, Small Business Lounge

I don't think it's a secret that everyone has moments where they blatantly slack off at work. Maybe we talk on their cell five minutes longer than they should. Maybe we spend a little too much time checking their Facebook or Twitter feed. Maybe we linger on a news website too long under the guise of "research." Maybe we sneak a glance at our cells and check out a few videos when we think no one is looking. Sneaky? Yes. Breaking some company rules? You bet! However, I think we all do it at some point or another. Earlier this year, the Harris Interactive Poll discovered something completely unsurprising - majority of American workers want companies to allow them to use any mobile device they choose for work-related tasks. With…

04Nov 2011 by Cindy Berrier No Comments

Smartphones – Connecting With Your Customers

Expert Advice, From 123Print's President, Marketing Info, Small Business, Small Business Lounge, Technology News

The news about smartphone penetration continues to be incredible. Adoption rates continue to climb and more importantly, your key customer targets, people between the ages of 18-44 are using smartphones more than ever. They’re using them to socialize with friends and family via Facebook and Twitter. They’re shopping with one click and scanning barcodes to help them decide the cheapest place to get that new flat screen television. Despite the fact that the word “phone” is in the word “smartphone,” it almost feels like less and less people are concerned with the actual phone part. They’re more concerned with how the phone can help them reach their daily needs of socializing, reading, educating, and shopping. Ask yourself, what is your business doing to help these customers? What are you doing to help…

20Oct 2011 by Cindy Berrier No Comments

Infographic: Anatomy of the Perfect Mobile Email

Expert Advice, Marketing Info, Small Business, Small Business Lounge, Technology News

So we've covered email etiquette and words that may potentially toss your email into the spam folder, but let's venture into a new territory, shall we? One that some people seem hesitant to get into because it's so open and vast, so fresh and new... but it's becoming more and more necessary. Mobile email. With the iPhone and Android phones dominating the market more and more, people are putting away their flip-phones and investing in a smart phone, which means they can read their email while standing in line for a ride at Disney World. While they're waiting for their dinner to be brought out to them they can check their email and compose one with a few quick clicks of the keyboard. Whenever there is some down time, people…

26Sep 2011 by Cindy Berrier 3 Comments

Steve’s Corner – Small Businesses: Are You Mobile?

Everything Else, Expert Advice, From 123Print's President, Small Business

Your customers are, are you? In an era where there are more and more ways to reach and communicate with your customers and prospects, every day challenges us in how to connect and have meaningful dialogue. How do I capture their attention? What is it about my brand and my promotions that they care about? How do I best engage customers for meaningful feedback or to reward them with special incentives that are relevant? Smart devices provide a new and unique way to communicate with your customers. Smart phones are projected to hold a 50% market share in the US by the end of 2011 and a 75% market share by the end of 2013. This new medium provides incredible new opportunities to reach your customers in ways never before…

Tag: mobile