So we’ve covered email etiquette and words that may potentially toss your email into the spam folder, but let’s venture into a new territory, shall we? One that some people seem hesitant to get into because it’s so open and vast, so fresh and new… but it’s becoming more and more necessary. Mobile email. With the iPhone and Android phones dominating the market more and more, people are putting away their flip-phones and investing in a smart phone, which means they can read their email while standing in line for a ride at Disney World. While they’re waiting for their dinner to be brought out to them they can check their email and compose one with a few quick clicks of the keyboard. Whenever there is some down time, people can be checking their email. The convenience is there – so what are you doing to take advantage of this? This is the same question we’re currently asking ourselves here at 123Print. What are we doing to take advantage of this market share and are we even doing it right?
Litmus recently posted a great infographic called Anatomy of the Perfect Mobile Email. If you’re just starting to dive into the mobile email territory, or you’re unsure as to whether or not you’re even designing a mobile-friendly email, check out the infographic that clues you in on things you definitely want to avoid as well as important ways to get the most out of your customer’s email experience.
Check it out! (Click the image for a larger version!)
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