How to Measure the ROI of Offline Advertising
“I know half my advertising is a waste, I just don’t know which half.” — Popular Saying Many proponents of online marketing like to suggest that the problem of tracking has been largely solved in the online world. It’s true that online marketing can produce tremendous data on which ads lead to a visitor coming to a company’s website, and the type of customers that a particular media campaign generated. However, just because it’s easier to track online advertising, doesn’t mean that online advertising is more effective or has a better return on investment that offline advertising. This blog post will discuss several ways that you can approximate the effectiveness of offline advertising, such as postcards, newspaper, radio and TV advertising. Here are three methods that you might try: Method…