11Oct 2014 by Cindy Berrier No Comments

Which SEO Conferences Should You Attend?

Marketing
[caption id="attachment_8276" align="alignleft" width="300"] Which SEO Conference is right for you?[/caption] Business conferences have become popular destinations for professionals and aspiring entrepreneurs who want to learn about the ins and outs of their industries, become aware of the trends, and of course, to network. But finding the right conference for your particular business can be somewhat tricky if you aren’t privy to the particular circuits and what each has to offer.   There are many factors to consider such as conference agenda, trusted speakers, and perhaps most importantly, cost. Today we will focus on a few SEO conferences that are worth your time and money and hopefully help you make an informed decision for your upcoming conference. (more…)
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12Jul 2014 by Cindy Berrier No Comments

The Early History of SEO

Marketing, Online Marketing, Search Marketing, Small Business Info
“Many years in a land far away” would be an appropriate beginning to many histories. However, search engine optimization (SEO) is another — albeit unique — story. Not only is it still a relatively new industry, but its true inception as an entity is about as ambiguous as nailing down the ROI for a link earning strategy. What is certain is the importance SEO holds in the online marketing industry and the potential SEO holds for traffic and ecommerce revenue. These factors have led me to wonder where the practice of search engine optimization began and who the people were responsible for its initial growth. (more…)
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10May 2014 by Cindy Berrier 2 Comments

Long-Tail Keywords: The Long and Short

Customer Acquisition, Marketing, Online Marketing, Search Marketing, Small Business Info
[caption id="attachment_7370" align="aligncenter" width="350"] [credit: quantummarketer.com][/caption]For years, SEO specialists have concentrated on high search volume keywords in their optimization efforts. If you could rank in the top three entries on the SERP (Search Engine Results Page) for your head keyword (i.e. product keyword) you were living large. Unfortunately, the competition is and remains fierce for those top spots. Enter long-tail SEO (queue divine background music). Long-tail SEO strategies have proven to increase conversions, allow sites to rank higher for less competitive keyword phrases, and best of all, long tail keywords go hand-in-hand with what all the kids are talking about, semantic search. But what it is and how can you use it to your benefit? (more…)
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09Dec 2013 by Cindy Berrier 2 Comments

4 Tips to Improve Your Website

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info
Your website is more important to your business than ever, and with the holidays close at hand, that’s never been more true. In fact, according to Accenture’s Holiday 2013 Shopping Trends infographic, 65% of consumers plan to browse products online before purchasing in stores this holiday season. Following are four ideas to improve your website: Keep It Simple — From site navigation to the headlines and subheads, make it easy for your site visitors to find what they’re looking for on your site. Categorize your products in a way that makes sense to prospective customers as opposed to how your company thinks about products internally. If you don’t have an alphabetical “
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