14Jun 2014 by Cindy Berrier No Comments

Keeping Up with SEO

Marketing, Marketing Info, Online Marketing, Search Marketing, Small Business
Search Marketing is constantly changing. One week, forums like Webmaster World are abuzz with theories on Panda and Penguin updates. The next, everyone is talking about how Google is cracking down on guest posting. So what to do? Being a good small business SEO definitely involves keeping up with the ever-evolving world of Search Engine Optimization, so I’ve outlined four resources I use when I am simply trying to keep up. Websites and Blogs There’s a wealth of information online regarding SEO, new updates and best practices. I like to base my online SEO reading material on trust and authority. In doing so, I’ve found Search Engine Land, Search Engine Watch and SEOroundtable.com to be about as trustworthy as they come. But even when I can’t keep up on a…
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15Feb 2014 by Cindy Berrier No Comments

SEO and Small Business: Knowledge is Everything

Customer Acquisition, Marketing, Online Marketing, Search Marketing, Small Business Info
In 2014, online visibility for your small business is more important than ever.  In fact, the visibility of your brand in all market areas is essential to business expansion and growth. For our purposes, we are going to focus on some of the more preliminary tactics that small businesses should employ when establishing their SEO strategy. First and foremost, know your audience. You may think this is stating the obvious, and for all intent purposes it is. However, it’s surprising how many business owners, small and large, take this step for granted and miss the boat on potential traffic and sales.  Do as much research on potential clients, their needs and behavior as possible and discover what and why they are searching for it on your site. But what does…
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