10May 2014 by Cindy Berrier 2 Comments

Long-Tail Keywords: The Long and Short

Customer Acquisition, Marketing, Online Marketing, Search Marketing, Small Business Info
[caption id="attachment_7370" align="aligncenter" width="350"] [credit: quantummarketer.com][/caption]For years, SEO specialists have concentrated on high search volume keywords in their optimization efforts. If you could rank in the top three entries on the SERP (Search Engine Results Page) for your head keyword (i.e. product keyword) you were living large. Unfortunately, the competition is and remains fierce for those top spots. Enter long-tail SEO (queue divine background music). Long-tail SEO strategies have proven to increase conversions, allow sites to rank higher for less competitive keyword phrases, and best of all, long tail keywords go hand-in-hand with what all the kids are talking about, semantic search. But what it is and how can you use it to your benefit? (more…)
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15Feb 2014 by Cindy Berrier No Comments

SEO and Small Business: Knowledge is Everything

Customer Acquisition, Marketing, Online Marketing, Search Marketing, Small Business Info
In 2014, online visibility for your small business is more important than ever.  In fact, the visibility of your brand in all market areas is essential to business expansion and growth. For our purposes, we are going to focus on some of the more preliminary tactics that small businesses should employ when establishing their SEO strategy. First and foremost, know your audience. You may think this is stating the obvious, and for all intent purposes it is. However, it’s surprising how many business owners, small and large, take this step for granted and miss the boat on potential traffic and sales.  Do as much research on potential clients, their needs and behavior as possible and discover what and why they are searching for it on your site. But what does…
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