There are so many elements to plan out and focus on when starting a small business that it can be an up and down roller coaster at times. Getting a plan together for how you want to run your…
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small business marketing
With summer right around the corner (don’t let these 90 degree days fool you … it’s still Spring) it’s time to start thinking of unique, summer-themed marketing ideas to promote your business this season. Look no further, as we…
Does outdoor advertising still work? Yes, it does. According to the Arbitron National In-Car Study, in-car media such as outdoor advertising reaches 98% of U.S. residents aged 18 or older. Speaking of in-car, did you know that the average…
Small Business Info
How Small Business Owners Can Use Market Research to Develop A Successful Marketing Strategy
When it comes to optimizing your small business, there are few things with the power of a successful marketing strategy. Finding the perfect formula for successful marketing can seem daunting. However, by utilizing market research, you can focus your…
If you are ready to take your small business marketing to the next level but don’t have a huge budget, email marketing may be a logical next marketing channel for your business. Economical with a potential for a large…
Every small business needs to develop its own unique business identity and brand to differentiate itself from the next company. A brand is essentially the foundation of your business. It’s up to you to create the message, the story…