SEO and Small Business: Knowledge is Everything
In 2014, online visibility for your small business is more important than ever. In fact, the visibility of your brand in all market areas is essential to business expansion and growth. For our purposes, we are going to focus on some of the more preliminary tactics that small businesses should employ when establishing their SEO strategy. First and foremost, know your audience. You may think this is stating the obvious, and for all intent purposes it is. However, it’s surprising how many business owners, small and large, take this step for granted and miss the boat on potential traffic and sales. Do as much research on potential clients, their needs and behavior as possible and discover what and why they are searching for it on your site. But what does…