07Apr 2014 by Cindy Berrier No Comments

3 Great Ideas for Your Cinco de Mayo Promotion

Customer Retention, Marketing, Monday Marketing Minutes, Small Business Info
Cinco de Mayo is a hot (must be all the chili peppers) holiday in the U.S. (Though, fun fact, it is actually a rather minor holiday in Mexico!) Who doesn't love some bueno Mexican food and margaritas? Ole! You can piggyback off of the festive day that celebrates Mexican culture and heritage — that is, the fifth of May — by creating a Cinco de Mayo promotion that your customers will love. Picture colorful signage — reds, greens, and yellow — and incorporate iconic symbols, like a sombrero and hot chili peppers. It’s only one month away, so it’s probably a smart idea to start planning for your Cinco de Mayo promotion now. We have a few great ideas for you below to get your wheels turning. (more…)
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29Jul 2013 by Cindy Berrier 3 Comments

5 Unique Customer Retention Ideas for Summer

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info
[caption id="attachment_4747" align="alignleft" width="199"] Turn National Ice Cream Sandwich Day on Aug 2, 2013, into a customer appreciation event.[/caption] Depending on the industry you are in, summer can either be boom or bust. If you’re in the ice cream business or sell T-shirts on a boardwalk, you’re likely killing it with sales. On the other hand, many businesses can feel a major income slowdown due to customers taking off for summer vacations. If this sounds like your business, you may have to start thinking outside of the box for your summer marketing in order to get people in the door and keep your business top of mind. As inspiration, here are five unique customer retention ideas for summer: 1. Feed them a sweet treat. Who doesn’t love ice cream sandwiches? Celebrate National…
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