5 Holiday Marketing Tips To Save Money

Well, that time of year is rapidly approaching again. You know – cold weather, red and green colors strewn about, people prancing and dancing and singing carols for all to hear? It’s the holiday season! While most people may be focused on buying presents for their children, decorating their house or trying to find the perfect Christmas tree, others are also concerned with their business. But, how do you market your company, for the holiday season, on a limited budget? Read on for some helpful tips that will leave you with that holly jolly attitude!

1. Hosting an open house is always a solid marketing strategy. Most companies will have their holiday products ready to go in August or September, so plan your open house as soon as you can to showcase your seasonal gifts. This will give them a kind of “sneak peek” at your new merchandise, and as a thank you for coming out, offer up a coupon that they can use until the end of the year.

2. Featuring specific products or services, either every day or every week, will help customers to focus on something they might not have known about otherwise. Also, spotlighting high margin products will enhance your revenue. Promoting these holiday-themed services shouldn’t just stop at your website, though. Make sure to communicate them on all social outlets, emails and newsletters. Take a look at Logicblock’s suggestion for including themed pictures and videos into their holiday marketing!

3. It would be foolish to exclude the option of partnering with a similar business. Most businesses need the holiday season for the majority of their income, so it makes sense to team up with a business in the community and cross-promote. If your company sells coffee, partner with a bakery and give discounts off their goods. They will do the same for you and in a matter of time, customers will be buying from both.

4. It is not uncommon to see people doing charitable deeds for others during this merry time of year. With that being said, have your business get involved with some sort of charitable event. Supporting charities, or even sponsoring one, is not only beneficial for the charity, but for your company as well. Spreading the word about your business’ services while helping those who need will expand your customer base ten-fold.

5. Promoting your business during the holiday season will never work unless you have money. FALSE. One of the cheapest and easiest ways to promote your business is right on your own website or social media outlet. In fact, Chirppoint has a great social media campaign idea for the holidays, as well as other tips on how to engage and drive sales. Your online presence speaks volumes about your company and is the perfect way to connect with your customers on a more personal level. Have exciting holiday themes, ask customers about their upcoming holiday festivities, and overall, keep it fun!

Just like anything else, there is always a way to get to where you want to go that won’t cost you an arm and a leg – you just have to be thrifty. All of these tips will enhance your business identity, market your products and bring in customers on a consistent basis.

Do you have more helpful tips for marketing your business this holiday season? Leave a comment below, drop us a note on Facebook or tweet @123Print!